Are you considering pulling up a chair and getting comfortable with your business using social media? I recently blogged about Groundswell, and it offers solid insight in participating in the Web 2.0. Here's part of the article I wrote:
"While it is true that there are dangers in engaging with the groundswell, don't forget that the groundswell also reveals your smarts--check out just how many people brag about great service on Twitter, make fan sites or sign up to "be a fan" on Facebook. Furthermore, I still maintain that it isn't a valid choice for a company to ignore what's going on online--the groundswell is happening, with or without your participation. And it is happening with people just like you and me, who just need to be willing to risk participation--and strive for the rewards."Eva Lyford, Biznology Blog by Mike Moran, Oct 2009
Check out the whole article, Are you capable of Groundswell thinking?
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